After a very low key operation, the May 26, Microsoft's MSN portal in Chinese official release. Prior to that, back in November 2004 Microsoft will launch MSN had already heard the Chinese news portal.
The industry were surprised to find, MSN Chinese portal does not use "new wave" type of news pooling method, but rather to build content and channel partners an alternative approach. On the other hand, MSN is also follow the example of Tencent QQ, use instant messaging tools and personal sites combined approach, landing MSN users will be "forced" to see the MSN Chinese website content.
QQ anxious, Sina their vigilance
Chinese MSN portal landing, the industry buzzing about its potential to change the pattern of China's portal.
Tencent first "panic", "MSN came this time, that is directly facing the QQ's." Tencent an evaluation of senior managers so. However, According to report, many analysts still believe the Chinese MSN portal on Sina, Sohu and other traditional Chinese portal greatest threat.
"Portal is not static." Internet lab, senior analyst, Institute of Electronic Commerce in China Information Committee and deputy director Liang Chunxiao told, "International Herald Tribune" reporter, "the status of traditional Chinese gateway and advantages will not last forever. MSN Chinese portal Sina who is a real threat. "
Liang Chunxiao introduced the development process from the view of the portal, the portal is able to meet the needs of a majority of people online application. The beginning because people need to find their interest in the web site, so "YAHOO (Yahoo)" and other search engines to become the first generation of portals. Then, as online content complex, users need to have a website to help themselves integrate these large and complex information, so Sina and other "content providers" to become the second-generation portal.
"Now users of the Internet has enlarged its demands, including business, entertainment, shopping, communications, blog and other aspects. The future will be the integration of third-generation portal gateway to these capabilities." Liang Chunxiao description.
Experts pointed out that from now seems, MSN portal in Chinese the most signs of the third generation of portals, there are a number of local Chinese portals risk of being replaced.
Microsoft domineering may offend users in China
Adapt to new ideas do not necessarily represent the success, MSN portal in China and the Chinese may have been users surfing habits, "acclimatized" and the policy aspect of the triple attacks.
"(MSN) users has become a sheep under Microsoft Overlord upgrades, only listen to or expelled, there is no other choice - the beginning of Microsoft's King habits is complete, do not consider the user experience." A senior editor for MSN forced to eject Type page and criticized.
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